When it comes to fashion, most people aren’t often thinking about where a piece of clothing comes from or how it's made. The price and how the clothes look are a far bigger factor to a person when they are seeking to add to their closets. As quickly as fashion trends change, brands must keep up with the climate but as a result it is destroying the earth’s climate.
Impact Of Fast Fashion
As the consumer base grows, the market is continuing to grow as well, withpeople buying 60% more garments in 2014 than they did in 2000 but keeping them half as long (Business Insider, 2020). This is extremely worrying as a large majority of fast fashion clothing ends up in the dump and washing some of these types of clothes sends tiny plastic pieces straight into the ocean where it directly harms the lives of sea animals.
Not only is fast fashion detrimental to the environment, but also unethical with the use of sweatshops in underdeveloped areas exploiting the workers to supply the growing demand and the sheer speed that is the harsh reality of fast fashion.
What is Ethical Fashion?
Ethical fashion or ethical clothing is the idea that throughout the process of creation of a particular item, at no point is there worker exploitation, it is fair trade, sustainably produced by taking into account the environment and animal welfare. By going through all the necessary precautions, sustainable fashion has been able to successfully create a market where the social and environmental harm that the fast clothing industry has inflicted, is no longer a bypass for you to get your favourite fashion designs.
Fast Fashion Vs Ethical Fashion
At this point you are probably wondering “why contribute to fast fashion at all?”. There is a reason why fast fashion is so popular. Firstly, it is much cheaper to produce clothes made from material that aren’t biodegradable, as well as employing people and even children from underdeveloped nations as they can pay them below the livable means. Moreover, fast fashion is as the name suggests, fast. Allowing for people to get their hands on the latest fashion trends quicker than ever.
This is what makes the consumer base so large because who doesn’t want cheap and quick clothing. However, most of the consumers aren’t aware of the ramifications of their purchases on human lives and the environment. This is where ethical fashion differs and offers an alternative where you can wear clothing that you know aren’t exploiting humans or harming animals. Additionally, ethical fashion does not contribute to landfills and water pollution which are huge contributors to global warming.
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