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The Dirty Seahorse was born after our founder - Dianne Finnigan and her family visited Maui and learned about the shocking levels of pollution damaging coral reefs in Hawaii and around the world.
When Dianne returned to Canada, she decided to do something to help preserve marine life and make a positive impact on our planet. By creating eco-friendly, traceable, and sustainable apparel and lifestyle products, The Dirty Seahorse is helping protect the planet from harmful materials and waste and is contributing to a more environmentally responsible future.
Our personal commitment is to provide eco-friendly products that are sustainable, of the finest quality, and made by fair trade labour practices.
Our manufacturers and partners share our beliefs, and together, we’re dedicated to reducing the impact of waste on our oceans.
Our mission is to inspire others to make a conscious decision about the clothes they purchase and wear. We want everyone to be aware of the consequences of fast fashion and be part of the movement towards sustainable fashion. A portion of all sales also support ocean clean-up and conservation initiatives.